We will make a report on the advertisement that we have made and analyze it professionally.

go to the ads manager Then click on Ads Reporting from the top menu.

Then select what you want from your ad data and then click on Export as shown in the blue image above, and this is how you will download your ad report.
After downloading the report, we will now take the most important step, which is targeting, and this is in order for the advertisement to reach interested people and to obtain the largest amount of potential customers, and they are the category of visitors who are very eager for what you will publish or give to them every time, and now follow with me:

1 – Analysis of successful interests on Facebook campaigns

A feature that senior marketers rely on, and of course you need a lot of experiments to get the gold category. In this feature, you can target pages and interests, all you have to do is put any word in Arabic or English, and pages will appear and to the right of them are the number of their fans, and before you do By choosing a soul page, search for it on Facebook and see the interaction it has. If it is huge, do not hesitate to put its name, why? Because this page has fans interacting with the niche that you will be on, and here we have obtained targeted customers in the first place. The process may take you a month or two until you master it, but the results will be impressive.

2 – Building a Custom Audience audience

Click on Create Audience and you will see three important options:

The first option is Custom Audience from the top menu

After clicking on it, you will see four options, as shown in the image above:

– From the first option, customer file, you will be able to upload a file for your customers, such as a list of emails or phone numbers in which there are registered Facebook accounts, after clicking on Upload A file.

There is the second option, you copy and paste a list of emails or phones, if available.

The third option is to get emails from the well-known mailing list Mailchimp, which is used by senior marketers. This is why building a mailing list from the first will make it easier for you to work in the future.

There are many programs that withdraw emails from groups, so log in to any Facebook group for the network you work with and withdraw their emails. If the group is very large, you will get 10,000 miles, keep it to target with this feature.

– In the Website Traffic option, you can direct to your site visitors.

– In the App Activity option, you can create a customer audience based on their behavior in using your application.

– The fourth option, which is important, as you will choose the category that preceded and interacted with your posts, and it is the most random option, and its success and failure may be greater than the previous options, so there are no guarantees in this option.

The second option Lookalike Audience from the top menu

Here, imagine that you are asking for help from Facebook, as it will make a suggestion for you and give you an audience that is completely similar to the audience that follows you on your page and on the ads that you made previously, and so you can target a new audience suitable for your page and your business.

The third option is Saved Audience from the top menu

Whereas, after clicking on New Audience the first time, Facebook will save all your targeting settings, and if you want to target them, click on the Saved Audience option, and you will re-target the same audience if the first ad campaign succeeds with you.

3 – Analysis of successful targeting on the Facebook advertising campaign

This step was called the sniper because it should be like a sniper targeting without hesitation. Here we will enter into the behavior of the target customer and you must focus well on each of the following steps. First you have to go to Detailed Targeting and then Browse on the side and the golden options will pop up for you.

After these options appear in front of you, I will not explain much to you. It is enough for you to check them one by one, where each niche or each page will be how it will be set up. For example, the first option gives you options such as marital status, children’s status, place of study, and many options that can be relied upon directly in targeting.

The second option, for example, I can target shopaholics and specify the type of shopping, clothes, or items they follow, and do not worry, the Facebook algorithms will help you, and I give you an example: once you search for a women’s necklace on sale sites, then close the site, and for example you are searching on Amazon or Ebay or any site, as soon as you enter Facebook and go down to the home page, you will see ads related to what you searched for, which are either jewels or an offer for the same contract that you previously searched for, as you can see, the Facebook algorithms follow up with all urgency to achieve results.

The third option is the most complicated one, where you can target browsers and types of devices used in browsing such as phones or tablets, and target travelers and returnees from travel and follow the celebrations, and this you must have experience the size of a football field to deal with.

In the last option, we find food and some other options that change according to the period and season in which it is, and it is also important for some pages.

As you can see, this option is for the owners of foreign pages, and so it can be targeted in the title only from the third option.

4 – Be convinced of the objectives of the Facebook campaign

Do not fall into the targeting error by increasing the target groups because you will not be able to reach everyone. It is enough for you to try $1 ads and create 20 or 30 target groups, then do the analysis as we mentioned at the beginning, and so you will get at least 3 successful categories that will give you tremendous results. In the future .

5 – Analysis of competitors on Facebook

In this step, all you have to do is create a Facebook account in the country that has a lot of activity in the field in which you work. For example, we say I work on English articles. It is enough for me to create two Facebook accounts, one American and the other Canadian or English.

The second step is that I will only like successful pages in the same field in which I work as ‘competitors’.

The third step is to disable the ad blocking extensions from your browser.

The last step is to browse Facebook once a day, and you will see many ads in the same field in which you work, “Algorithms, my love.”

We will click on the drop-down list to the side of the ad and click on Why Am I Seeing This Ad? (Why might I see this ad)

Then Facebook will give you very important information that this person has done in targeting, which is

6 – Calculating the ideal cost for Facebook campaigns

This step is for people who promote CPA offers, meaning marketers in general, or for people who work on Adsense ads where they promote profitable articles.

This is just a superficial and insufficient analysis. You must follow all the previous steps and a successful campaign like this. You must copy it with half of your capital. If it succeeds again, re-copy it for a third time, and the profits will be crazy at the end of the month.